Do you remember that old commercial "this is your brain on drugs" ?
The man stares at the egg in his hand and says, "This is your brain"...
He points to a frying pan on the stove and continues, "This is drugs"...
Then he cracks open the egg into a sizzling hot pan of oil...
As he watches it cook, he says, "This is your brain on drugs".
He looks back at the camera and firmly asks, "Any questions?"
Fear marketing works well.
Because there are only 2 primary motivators in life - the avoidance of pain and the desire for pleasure.
We obviously know which one is a bigger motivator.... "avoidance of pain".
This is why the gyms are full every January (the fear of being fat and having a low self esteem). This is why people locked themselves in their houses for 14 days... some 14 months... some still haven't come out (the fear of death)! And this is why people call a chiropractor for the first time - fear of pain.
Living the life you were designed to live is not going to be created by just "avoiding pain" for the rest of your life.
The real winners in life will always have stress, will endure pain, will overcome struggles and challenges on a DAILY basis.
But here's the difference between winners and losers.
Winners refuse to quit.
No matter the pain, challenge, struggle, stress, etc... because they have anchored themselves to something in the future that keeps "pulling" them into the right direction.
They don't need a motivational video, a coach, or frequent emails to "push" them to get better because they have a 'desire' for something in the future bigger than themselves.
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